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CASE STUDIES

How Wild Marketing Group Automated AP in NetSuite with DOKKA

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About the Company

Wild Marketing Group is a large distributor of promotional products and branded merchandise, providing clients with customized items that help strengthen brand visibility and customer engagement. The company specializes in creating unique, tailor-made promotional products.

With 65 employees, Wild Marketing Group serves a wide range of businesses that require creative and customized promotional solutions. The company collaborates with manufacturers across Asia and manages a complex supply chain while delivering high-quality products to customers primarily in the United States.

As the company has grown, the operational complexity behind the scenes has grown as well, especially in finance. Hundreds of vendors and a constant flow of invoices from suppliers made efficient accounts payable management a top priority for the accounting team.

About
Challenge
Solution
Biggest Wins

Quick facts:

  • 65 employees
  • 7-person finance team
  • 800+ invoices processed per month
  • 15,000+ invoices processed with DOKKA
  • 70%+ reduction in invoice processing time

Challenge

Before implementing DOKKA, the accounts payable process at Wild Marketing Group relied heavily on manual work within the company’s ERP system, NetSuite.

Each invoice had to be entered manually, with staff accountants typing vendor information, amounts, and coding details line by line, then performing the matching.

Handling a high volume of POs and invoices made this data entry and matching process time-consuming, extensive, and difficult to scale.

Processing a single invoice typically took four to five minutes, and with eight  hundreds of invoices arriving each month, the accounting team faced a significant workload. Four members of the finance team were regularly involved in AP tasks, spending large portions of their day entering invoices into NetSuite.

As the company continued to grow, the finance leadership team recognized the need to automate invoice capture, improve purchase order matching, and reduce time spent on repetitive tasks.

“We had demos with two other major players in the AP automation market, but DOKKA stood out because they genuinely cared about our business, our demo, and the quoting process. They wanted to make sure it delivered real value for us, which made the decision easy.

At the end of the day, I couldn’t help but choose DOKKA. My accounting manager and I looked at each other after reviewing all the quotes, and it was clear which direction to take. It was not a difficult decision.“

- Sam Kunde, Controller at Wild Marketing Group

Solution

Wild Marketing Group began evaluating AP automation solutions that could integrate with NetSuite and support their PO-heavy workflow. After reviewing several major providers, the company selected DOKKA.

DOKKA stood out during the evaluation process for its flexibility, ease of use, and willingness to understand the company’s specific operational needs. Instead of relying on per-transaction pricing models, DOKKA offered a scalable approach that allowed Wild Marketing Group to process invoices without worrying about growing fees as the business expanded.

Thanks to DOKKA’s native integration with NetSuite, the onboarding process required minimal IT involvement, implementation was fast and straightforward, and the team quickly adopted the platform thanks to its intuitive design and visual workspace.

Invoices are now uploaded through drag-and-drop or email forwarding. DOKKA automatically captures invoice data, extracts key fields, and prepares the entries to be uploaded into NetSuite. The platform also matches invoices against purchase orders directly from the ERP, which is particularly valuable for a company that relies heavily on PO-based purchasing.

As DOKKA learned the formats of recurring vendor invoices, the process became even faster. Most invoices are now recognized automatically without the need for manual entries, allowing the team to focus on tasks beyond AP.

Collaborative features also improved team visibility. The finance team can see invoices visually in the workspace, add sticky notes to communicate with colleagues, and track the status of invoices directly within the platform.

“Everybody has their own preference for how they use DOKKA. Some drag and drop invoices, some forward them by email. Even with that, the time it takes to drag and drop is minimal. We always have a DOKKA window open alongside NetSuite, and I couldn’t be happier with it.“

- Sam Kunde, Controller at Wild Marketing Group

Biggest Wins

80% Faster Invoice Processing

DOKKA drastically reduced the need for manual invoice entry, saving the finance team an estimated 40 hours per week, which is equivalent to a full FTE. Tasks that once required hand-keying each invoice, double-checking entries, and physically routing documents through multiple approvers can now be completed in a fraction of the time.

Before implementing DOKKA, processing a single invoice in NetSuite took about five minutes of manual work. With DOKKA automating invoice capture and data extraction, each invoice now takes about one minute, including the time needed for review.

Over time, these savings add up significantly. Wild Marketing Group has processed more than 15,000 invoices through DOKKA in roughly a year and a half. With an average savings of 4 per invoice, their finance team has saved roughly 1000 hours of manual work.

Reduced AP Headcount By One

Automation allowed Wild Marketing to reduce its accounts payable workload without expanding the team. Previously, four accountants were regularly involved in AP tasks, spending much of their time on manual data entry.

After implementing DOKKA, the company continued operating efficiently even when one AP-focused employee left the organization. The remaining team members absorbed the workload thanks to the time savings created through automation, making a significant difference for a finance team of seven people.

Handling High Invoice Volume with Ease

Wild Marketing processes around 800 invoices per month, with tens of vendors sending invoices regularly. Before automation, frequent backlogs forced accountants to rush through data entry just to keep up with the workload.

With DOKKA, invoices are automatically captured, matched, and synced with NetSuite. The team can now review invoices quickly instead of manually entering every detail.

As a result, they spend less time catching up on backlogs and more time ensuring invoices are properly reviewed and coded.

Better Visibility and Collaboration

DOKKA’s visual workspace gives the finance team a clear overview of incoming invoices.

The team also uses collaborative tools such as sticky notes to communicate internally about invoices, like flagging items waiting for credits or clarifying responsibility for specific documents.

A shared workspace improves coordination across the team and helps keep the entire AP process organized and transparent.

“DOKKA understood our business. They are really good to work with, responsive to any changes or customizations we asked about, and treated us like we were important, not just another number like the other service providers.

In the AP automation market, DOKKA saves us so much time. It’s so easy to use that you practically don’t even need to onboard it, which is amazing. If you want a scalable AP automation solution, particularly if you have NetSuite and want to integrate into it, you should definitely consider DOKKA.”

- Sam Kunde, Controller at Wild Marketing Group

From 5 Minutes to 1

See how you can take your invoice processing from 5 minutes to 1 minute per invoice, with DOKKA. 

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